My Story – why I started Amethyst Weddings

Who doesn’t enjoy hearing, “I just loved your wedding day,” or, “It was such a fabulous day, such a gorgeous venue”?

It gives you a warm and fuzzy feeling and, in my case, a proud mummy moment. They were the type of comments I got, and kept getting, months and months after my own wedding day. When I reflected on how much I enjoyed the organisational side of my wedding planning I realised that not everyone thrives and enjoys the process as much as I did. It felt like such a natural process for me personally; so how could I use those apparently innate skills and help others who don’t enjoy the planning process, or who don’t have time to do the amount of research and mull over the vast amount of choices available? It wasn’t something I had to think about for very long. My answer: I’ll start my own wedding planning business.


Since the search for my own wedding dress started back in 2004 I’ve had a bit of an obsession with bridal fashion, so I never getting tired of looking at new styles and trends. It sometimes feels like all I do is research, but it’s not something I ever tire of and it keeps me up to date with the latest trends, and means I’m always submerged in wedding inspiration loveliness.

This job fits perfectly around my family too. As a naturally organised individual it’s second nature to sort out the plans for the next wedding whilst doing the housework, keeping my husband organised and doing the school run. In fact, when I have finished my to do list I automatically look for something to add to it. I’ll very often catch up on the latest episode of “Say Yes To The Dress” whilst doing my admin, etc; I have permission from the boss.

Antonella Kleinfeld Bridal

I hope that my love for all things wedding is obvious in everything I do for my clients but as another outlet for my creativity I love organising styled photo shoots. There is nothing I love more than having an initial idea and spark of inspiration and then seeing the results the photographer presents me with after the shoot.

So this is me in a nutshell: wedding planner, wedding obsessive, hopeless romantic, wife and mother.


One thought on “My Story – why I started Amethyst Weddings

  1. Emma

    You know behind every women in business there lies a passion and yours definitely shines through and your bridal couples are very lucky to have you create their special day!. Having been involved in the wedding industry in the past I know how exciting it can be to see ones creations come to fruition and love your gallery piccies 🙂


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